Interview with Sari Abdul Sater

Marvin: Hello, Sari! It’s a pleasure to meet you. As a journalist specializing in digital marketing, I’m excited to learn more about your journey as a digital marketing expert and the work you’ve done with your agency, Ecom Lounge. To start off, could you tell me where you’re from?

Sari: Hello Marvin, I’m glad to be here. I was born and raised in Beirut, Lebanon.

Marvin: That’s interesting, Sari. How did you get started in the field of digital marketing? What led you to pursue a career in this industry?

Sari: Well, Marvin, my interest in digital marketing was sparked when I first started my Ecommerce business. I became fascinated by the power of the internet and how it could be leveraged to reach a global audience. I started experimenting with various online marketing techniques and soon realized the immense potential it held. From there, I decided to dive deeper into the world of digital marketing and started my own agency, Ecom Lounge, five years ago.

Marvin: That’s impressive, Sari. Running your own agency must have come with its fair share of challenges. Could you tell me about some of the notable campaigns you’ve worked on and the results you achieved for your clients?

Sari: Absolutely, Marvin. Over the years, I’ve had the opportunity to work with businesses from various industries across the globe. One of the most notable campaigns was for a fashion e-commerce brand based in New York. We developed a comprehensive paid ads strategy that focused on targeting specific audience segments through platforms like Facebook and Instagram. By optimizing their ad spend and refining the targeting parameters, we were able to significantly increase their website traffic, conversions, and ultimately, their revenue.

Marvin: That’s remarkable, Sari. It’s clear that you have a talent for optimizing paid ad campaigns. In such a competitive industry, what sets your agency, Ecom Lounge, apart from others? How do you ensure quality and performance in your paid ads management and consulting services?

Sari: Great question, Marvin. At Ecom Lounge, we believe in a data-driven approach to digital marketing. We conduct thorough research and analysis to understand our clients’ target audience and industry landscape. This allows us to develop tailored strategies that align with their specific goals. We also closely monitor the performance of our campaigns, making data-backed adjustments along the way to optimize results. Our focus on transparency, communication, and staying up-to-date with the latest industry trends sets us apart and ensures that our clients receive the highest quality service.

Marvin: That sounds like a winning formula, Sari. Now, on a personal note, what drives you as a digital marketing expert? What motivates you to excel in this field?

Sari: As a digital marketing expert, I’m constantly driven by the ever-evolving nature of the industry. There’s always something new to learn, whether it’s a platform update, a shift in consumer behavior, or emerging technologies. I find it incredibly exciting to adapt and find innovative solutions to help my clients succeed. Additionally, seeing the positive impact of our strategies on their businesses and watching them grow is truly rewarding and fuels my motivation to excel in this field.

Marvin: It’s clear that you have a passion for what you do, Sari. Before we wrap up, is there anything else you’d like to share about your background, your journey, or any other aspect of your work as a digital marketing expert?

Sari: Thank you, Marvin. One thing I’d like to highlight is the importance of continuous learning in this fast-paced industry. Staying updated with the latest trends, attending industry conferences, and networking with other professionals has been instrumental in my growth as a digital marketer. I’m always eager to explore new strategies and tools to help my clients stay ahead of the competition and achieve their goals.

Marvin: Thank you, Sari, for sharing your insights and experiences with us. It’s been a pleasure getting to know you and learning about your journey as a digital marketing expert. Your dedication to your clients and your passion for staying at the forefront of the industry is truly admirable. I wish you continued success in your future endeavors.

Sari: Thank you, Marvin, for this opportunity. It was a pleasure speaking with you. If there’s anything else you’d like to know or any other topic you’d like to explore, please feel free to ask.